Borat

Call it the "Jackass" of political satire. Call it the funny man's
Michael Moore. But most of all, call "Borat: Cultural Learnings of
America for Make Benefit Glorious Nation of Kazakhstan" a learning
lesson for 20th Century Fox.

The studio second-guessed the mockumentary, but that only allowed the
film to make box office history. Of course, the Buzz has seen searches
percolating for months around Borat. Now, riding a weekend victory,
searches for Sacha Baron Cohen's comic v?rit? have been outstripping
queries for any other movie currently in theaters or coming up
(including "Saw 3" or "Casino Royale"). With studio execs
re-evaluating their tracking process and rushing to expand the number
of screens this Friday, Borat's buzz should escalate.

Besides details on the movie release and trailer, people have also
been looking for details on "borat box office," "borat soundboard" or
"borat quotes." A cameo appearance by Pamela Anderson made an
impression as people tried to figure out if the actress was in on the
joke, although the former "VIP" star has been subject to Cohen's
pranks in the past. Most importantly, people want to know about Borat,
the man.

It might be no surprise that Borat's legions are heavily male, but
what may raise some eyebrows is that the capitol leads the nation in
fueling the searches. Maybe without a Jon Stewart-Stephen Colbert
ticket, "Borat" is the next best election antidote.