Friday, November 17, 2006

EDY'S GRAND DOUBLE FUDGE BROWNIE ICE CREAM

Visit www.icecream.com to find the closest retailer that has it in stock.
($5.99 for a 1.75-quart container)

In preparation for a huge ice cream article that appeared in a June 24, 2002 Rosengarten Report, I tasted approximately 300 different ice creams, from producers large and small—and was not particularly impressed by the supermarket brand Edy’s Grand (called Dreyer’s Grand west of the Rockies). Only the chocolate was “acceptable,” in my tasting—but now I know that’s because I didn’t have the chance to taste Edy’s Grand’s premium chocolate flavor, Double Fudge Brownie.

I recently bought a big tub at my local supermarket because I was preparing a birthday party for my 11-year-old daughter and her 20 best friends, and needed quantity. But once I tasted what was in that tub…I was right there with the kids, vying for seconds!

Now, if you’re a fan of the big, dense chocolate-ice-cream style, with Valrhona-like flavors, you may not warm up to this frozen treat. But if what you’d like right about now is a blast of kinder, gentler, old-fashioned American soda-fountain flavor—coupled with some fantastic new-fangled add-ins—this one’s for you!

For starters, I really love the texture of this ice cream, particularly when you let it warm for a few moments: light and airy, like many commercial ice creams, but surprisingly velvety at the same time. Then comes the heartwarming flavor—and a lot of it, not at all reminiscent of the watered-down flavor so common in other versions. Finally, the producers tossed in dense brownie pieces, and swirls of chocolate fudge—not just to say they did, but to really add flavor, texture and weight to this perfectly balanced ice cream.

I know: ice cream purists may find the aggregate a bit sticky, owing to a few non-natural ingredients. But the chem.-lab names in the list of ingredients don’t bother me one iota, not in an otherwise masterful blend such as this one. I’m hoping you’ll be able to find this terrific commercial product at your local supermarket—but if you can’t, you can go on-line to www.icecream.comand use the Flavorfinder to key in this flavor and your location; Flavorfinder will tell you the closest retailer that has this flavor in stock

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